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SCENTURY

An essential place to be during the summer!

SCENTURY We splashed into the Berlin-based Scentury – a magazine always unapologetic in style and flashing with the best perfume styling! Our perfect scent for summer relaxation “hamaca” has been captured by uber-talented photographer Ragnar Schmuck and stylized with some refreshing water drops and a reflection of the summer heat by multifaceted set designer Boris Zbikowski in the latest Summer Escentials of Scentury. We’ll let it swing now for sure!
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Dedicated solely to rebel perfume storytelling, Scentury dares to be independent and 100% digital. Founded in 2013 by Helder Suffenplan, Scentury has become a destination for an inspiration and education of modern perfumery in style. Awarded multiple times with Perfumed Plume – Awards For Fragrance Journalism, the magazine keeps the leading role in visualizing the most exciting fragrant stories of today.

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ESXENCE

Buongiorno again from Milano…!

ESXENCE The 27 87 team was especially excited to join the 10th anniversary of Esxense in Milano this year. Not only did we get to meet and greet our supportive network of perfumeries, distributors and perfume lovers, but see interesting new faces that we got to share many laughs (and drinks!!) at the never to be missed after-party!!! Thank you for the amazing organization and we can´t wait to see everyone again next year!
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Probably the most looked forward to international artistic perfumery event of all year, where big and small players of the industry mix and mingle to present their new products and sneak peek into what other brands and newcomers have come up with in this nonstop evolving niche sector.

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Love Aesthetics

Natural and hand-crafted perfumes are a rare thing to come by these days.

Love Aesthetics Minimalist, clean, unique. Three more than obvious attributes shared by 27 87 and LOVE AESTHETICS. In other words, our collaboration was destined to be!!! When Ivania found out about 27 87, we knew that our Wandervogel would fly right at her. Check out the astounding, one of a kind interpretation of 27 87 on her blog!
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Amsterdam based Ivania Carpo is an internationally recognized fashion and design blogger with a unique signature of whited-out colour palette and minimalist sensibility. Her blog and Instagram are like a white canvas packed with the hottest fashion and beauty picks, never seen DIY projects and a collection of the finest minimalist photography art. Her cooly minimalist aesthetic with simple and clean designs have even developed into her own furniture and home accessory line AETELIER.

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Kai Stuht

Provocative posing at Provocateur.

Kai Stuht Sexy outfits and abundant drinks were on top of the list at the Provocateur Hotel, Berlin´s newest hotspot and fabulous recreation of a 1920´s glamorous Paris, during our little story-telling photo-making getaway. The result is a bespoke, artsy and somewhat underground glamorous visualisation of how our Elixir de Bombe can make us feel and turn into, whether rocking the most fabulous wardrobe on a night out or greeting the other half in a frumpy old washed out pair of pyjamas.
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It was long time to create some explosive visuals that tell the story of our Elixir de Bombe. And no other than the anarchist and emotional lateral thinker Kai Stuht, a master talent of photography, that has worked with the likes of Lady Gaga, Dr. Dre and Stevie Wonder, could translate our bomb into a visual piece of art.

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Minimalissimo

A perfect match where tradition and modern times meet to become one.

Minimalissimo Our scents weren’t in the spotlight on this one. 27 87´s bespoke packaging is what caught the eye of Laura Vanagaite from Minimalissimo and ultimately led to our scent discovery and an exciting feature with breath-taking images of our beautifully minimalist packaging.
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An exploration and celebration of minimalism aiming to inspire creatives, is what best describes online and print magazine Minimalissimo. An endless feature on minimalism found in art, architecture, fashion, furniture and product design from all over the world.

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The Original Copy

Great pictures, beautiful production and insanely good fragrance names.

The Original Copy We were beyond excited when Swantje Bernsmann called to find out more about our perfumes, the founder Romy and the whole story 27 87 is trying to tell. Our yet most personal feature on The Original Copy, shares insight into how it all started, the numerous obstacles we had to face and overcome and how the key success factor and constant driver behind our label is and always will be PASSION.
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Self-proclaimed beauty junkie, Instagram Heavy User and Eyebrow pen collector, Swantje Bernsmann is the founder of The Original Copy, a national beauty blogazine success. Her funny and distinct writing, the introduction of peculiar products (e.g. `Poo-Pourri´ Pre Poo Spray) and insight into her private life, where she among others shares the journey of her wedding prep, have made her one of the top beauty bloggers in Germany.

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Fragantica

Random chat turned to first ever online feature…

Fragantica Cuando hablamos con Matvey Yudov en 2016 Esxence en Milán acabábamos de salir al mercado y no teníamos idea que nuestra charla casual se traduciría en una aparición en Fragrantica (OMG!!!). A pesar de nuestro nerviosismo y divagación, Matvey comprendió y adoró de inmediato la historia tras nuestras fragancias «Wanderlust», «Elixir de Bombe» y «Hashtag». ¡Gracias por una detallada y cuidadosamente escrita historia sobre 27 87, Mat!
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Fragrantica is THE online perfume encyclopaedia, perfume magazine and community of perfume lovers. A continuously updated source for new perfume launches, famous fragrances and less well known but wonderful scents.

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jcApotecari

Modern. Unique. Handmade.

jcApotecari When Àngels Pijuan, proud owner of jcApotecari, friend and Nr. 1 supporter offered to host the inauguration of 27 87 and its first three scents `Wanderlust`, `Elixir de Bombe` and `Hashtag´ at her shop, we couldn’t have thought of a better place. Of course, our official introduction to the world had to take place on a 27th and turned out to be a huge success that we had no idea would turn into what we are now. Thank you to all the people who came and followed us on this journey from day 1!
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jcApotecari is a hidden gem when it comes to niche fragrances, beauty products and scent accessories in Barcelona. Situated in a small romantic street in the local neighbourhood of Sarria, this place has always been a source of zen for us, where we could fall into the world of niche perfumery and find new inspiration on our own products.

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